Chaucers Canterbury Tales - Concept of Charity in the General Prologue :: General Prologue Essays

The Concept of Charity in the General Prologue    In the "General Prologue," Chaucer presents an array of characters from the 1400's in order to paint portraits of human dishonesty and stupidity as well as virtue.   Out of these twenty-nine character portraits three of them are especially interesting because they deal with charity.   Charity during the 1400's, was a virtue of both religious and human traits.   One character, the Parson, exemplifies Chaucer's idea of charity, and two characters, Prioress, and Friar, to satirize the idea of charity and show that they are using charity for either devious reasons or out of convention or habit.      Ã‚  Ã‚  Ã‚  Ã‚   According to the definition from the Webster's dictionary, charity means giving to the needy and helping the poor.   In Chaucer's time, however, charity meant much more.   It included a love of G-d and doing the will of G-d as well as the kind of person one is.   Thus Charity had two parts, one human, the other divine.   Two parts that mixed in different portions depending on a person. Charity was a human virtue that the Church encouraged.   People believed that if one does something good, he will be rewarded by G-d.   Many people did meaningful, charitable things out the goodness of their hearts, but others had done it for other reasons.   Those reasons included making money from people's suffering and giving to charity because someone told them to do so, rather than from the goodness of their hearts or to ease the suffering of others.   Chaucer plays off both of these parts of charity in his portraits to show how they can be combined differently in different people and to distinguish "true" charity from "false" charity.      Ã‚  Ã‚  Ã‚  Ã‚   Parson exemplifies Chaucer's idea of true charity.   Even though Parson does not have any money, he considers himself rich spiritually.   Going around the village, he teaches the poor and those who can't go to church about what G-d is and how to be a religious person.   He gives more than he receives.   In fact, he avoids preaching to the rich and well-to-do because he prefers going to the humble and poor, who truly need his help and G-d.   He doesn't run to London to earn easy bread

Describe the military tactics used by both the Vietcong and USA in Vietnam in the 1960s

During the Vietnam War strategies and tactics became the main foundation of the battles. There were many ways both sides fought, and also many changes the way they fought. The American's first tactics consisted of various methods of war. One method they used to help them win the war was to control the skies, this meant watching over their battle ground, which was in the county side, and bombing suspected hiding places in which they thought that the Vietcong were hiding. This was called Operation Rolling Thunder. The operation was a costly failure that wasted a lot of time as it lasted 3 years as opposed to the original 8 weeks stated. It was also expensive because of the cost of the bombs. This waste of money had to be paid by American citizens who were generally not too happy. Another tactic the Americans tried to use was to try and re-educate the South Vietnamese people. The main purpose of this re-education was to stop the South Vietnamese from helping the Vietcong forces in such ways as a hiding place or giving them food supplies. Although this method was effective, it did not manage to for fill its main idea. So for a quick to their problems, they used the Strategic Hamlets Policy, which forced the South Vietnamese to be moved, and South Vietnamese leader Diem also demanded that they had to pay for their movement. This caused commotion amongst the South Vietnamese people. The Americans tried to use their more advanced technology to their advantage by using advanced weapons such as M60 machine guns, MP40 sub-machine guns and B52 Bomber aircraft (That was used in Operation Rolling Thunder) Americans also used Zippo raids named after a common American cigarette lighter. During these raids the US forces, set fire to the homes of farmers and other peasants. A way in which the US forces tried to get the Vietcong forces from internally was to put Agent Orange into their water supply. This caused many cruel diseases, deformities and deaths. It also affected the ability for innocent farmers to grow crops. The affect of Agent Orange still lasts today as some deformities are said to have been caused by the same thing. The Vietcong on the other hand had a different and more basic form of warfare. They used such things as tripwires and bouncing betties to badly injure the US troops. Although basic, they were extremely effective as many people fell for them. One of the most effective tactics in the war was guerrilla warfare. This was groups of Vietcong troops ambushing a small group of American soldiers. This was their main tactic during the whole war as they did not have as much sheer power as the US. They used the jungle to their advantage and laid mines and booby traps to injure the American soldiers. This made the US troops more fearful when they went out searching for the NLF A more psychological tactic that the Vietcong used was their morale. The Vietcong had far more morale than the US soldiers meaning they were more willing to take risks and die if it was necessary. Their main display of morale was at the battle of La Drang in 1965 in which they conceded many deaths but they did they did not let it get them down, which was almost the opposite of what the Americans were like. This tactic helped them though out the whole war. Chi Chi tunnels was the main survival tactic the Vietcong used. They supplied shelter from attacks, a place to store food, water, weapons and even to navigate through their battlefield. The Vietcong also had support from other communist countries such as Russia who provided them with SAM missiles which were used to take down aircraft. This helped decrease the amount of bombs dropped from the air. Both sides of the War changed tactics around the late 1960s meaning that the War could go both ways at that point depending on whether the countries tactics changed for the better. A new tactics that the Americans used was to try and cut of the Ho Chi Minh trail as it was the method the Vietcong were using to get their supplies. It was a failure as the trail had so many different routes. The My Lai massacre was also a strategy that they thought would take down many NLF troops, but instead they caused commotion amongst both the US and the Vietcong as most people just thought of it as a disgusting and cruel massacre of helpless and innocent peasants. This along with the Tet offensive, A surprise attack from the NLF, was making the War now seem in favour of the Vietcong as the citizens of America were now angry about the fact that America had gotten into a War that they were both losing and murdering innocent people. Former well respected news reader stated that the war could not be won, and as he was well respected, it brought down many hopes of a communism free Vietnam. For the Vietcong on the other hand, their morale seemed to increase and also they seemed to be dealing some serious damage to the image and troops of America. The Tet offensive was an attack on the Vietnamese New year on June 8th 1968 that was meant to have no combat during that time. This tactic paid off and caused heavy casualties for the Americans. The Vietcong also used a Saigon suicide squad to mostly damage hopes of winning rather than cause physical damage, although it did cause a lot of casualties. Both sides had their ups and downs in tactics, but the determination, morale and thought of improvement caused the Vietcong to be victorious over the Americans. Their victory was down to many factors of war. One reason was because the Americans did not take the Vietcong seriously and thought that it was a battle that would be easily one with sheer power. They were wrong. The way the NLF changed tactics after learning that they could not face America head on at La Drang is an improvement that maybe won them the battle. But overall, it seems that it was what they were fighting for that made the largest difference between the two sides. America fighting to prevent communism spreading, and the Vietcong fighting for their freedom.

Promotional and Advertising Strategies Essay

The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to  make people notice or know.† It can be roughly explained as â€Å"to extensively notify the public.† According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers.† (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer  service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.† 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyota’s fuel cell vehicles are not only environmentally friendly they’re also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility.† 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions.† 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc.† 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement.† 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen.† (Retrieved December 2, 2014 from http://www.toyota-global.com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. It’s helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies.  2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industry’s most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; it’s 25% lighter and 10% more efficient. T he battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www.hyundaiusa.com/new-thinking/environment.aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words — that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand.† (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness.chron.com/ importance-ad-slogans-31343.html) 1. Toyota’s ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as â€Å"You asked for it! You got it!† (1975–1979); â€Å"Oh, what a feeling!† (1979 – September 1985, in the US); â€Å"Who could ask for anything more?† (September 1985 – 1989); â€Å"I love what you do for me, Toyota!† (1989–1997); â€Å"Everyday† (1997–2001); â€Å"Get the feeling!† (2001–2004); â€Å"Moving Forward† (2004–2012); and â€Å"Let’s Go Places† (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES.†; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars.( Retrieved December 3, 2014 from http://worldwide .hyundai.com/WW/Corporate/Corporate Information/BrandSlogan/index.html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in  2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices.( Trefis Team ,2014. Retrieved December 3, 2014 from http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this year’s U.S. Initial Quality Study by J.D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai’s Accent compact and Elantra small car were named among the top three cars in their segments.(Hans Greimel, 2011. Retrieved December 2, 2014 from http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation.org/What-We-Do/Global-Development /Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5.4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai  and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc. offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america.com/hca.aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have  grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www.udayton.edu/†¦/Consumer%2520Promotion.p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02#) Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment  and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i.e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product.†(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal & Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies  within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage  Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.hyundai.com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i.e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.honda.com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www.gmc.com), virtual plant tour (www.cocacola .com), virtual auto show (www.lexus.com), e-cards (www.saturn.com), a coloring sheet (www.wendys.com), a virtual skin beauty analysis (www.neutrogena.com), and so forth. Downloads promoting and affiliated with the company’s brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and  willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U.S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy & Business. February 26, 2013. Retrieved December 2, 2014  from http://www.strategy-business.com/article/00162?pg=all) References Anshuman goyal, pricing strategy of Hyundai, 2007; www.honda.com Anshuman goyal, pricing strategy of Hyundai, 2007; www.hyundai.com Carl Hose. 2014; Small businesses; http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html Hans Greimel, 2011. http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness.chron.com/ importance-ad-slogans-31343.html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02# Trefis Team, 2014. http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii Strategy & Business. February 26, 2013. http://www.strategy-business.com/article/00162?pg=all

Breastfeeding in Public - Explaining Shame and Taboo

Breastfeeding in Public - Explaining Shame and Taboo On an almost weekly basis, there is a news story about a woman being kicked out of an establishment for breastfeeding her baby. Restaurants, public pools, churches, art museums, courts of law, schools, and retail stores, including Target, American Girl Store, and ironically, Victoria’s Secret, have all been sites of skirmishes over a woman’s right to nurse. Breastfeeding  anywhere, public or private, is a woman’s  legal right in all 50 states. In 2018, both Utah and Idaho passed laws protecting a woman’s right to nurse in public.  However, nursing women are regularly scolded, shamed, given the side-eye, harassed, embarrassed, and made to leave public and private spaces by those who find the practice inappropriate or incorrectly believe it to be illegal. When we consider this problem from the standpoint of rational thought, it makes absolutely no sense. Breastfeeding is a natural, necessary, and healthful part of human life. And, in the U.S., for these reasons, it is protected by law. So, why does a cultural taboo on nursing in public hold strong in the U.S.? Using  the sociological perspective  helps illuminate why this problem exists. Breasts as Sex Objects One need only examine a handful of accounts of confrontations or online comments to see a pattern. In nearly all cases, the person who asks the woman to leave or harasses her suggests that what she is doing is indecent, scandalous, or lewd. Some do this subtly, by suggesting that she â€Å"would be more comfortable† if she were hidden from the view of others, or by telling a woman that she must â€Å"cover up† or leave. Others are aggressive and overt, like the church official who derogatorily called a mother who nursed during services â€Å"a stripper.† Beneath comments like these is the idea that breastfeeding should be hidden from the view of others; that it is a private act and should be kept as such. From a sociological standpoint, this underlying notion tells us a lot about how people see and understand women and their breasts: as sex objects. Despite the fact that women’s breasts are biologically designed to nourish, they are universally framed as sex objects in our society. This is a frustratingly  arbitrary designation based on gender, which becomes clear when one considers that it is illegal for women to bare their breasts (really, their nipples) in public, but men, who also have breast tissue on their chests, are allowed to walk around shirt-free. We are a society awash in the sexualization of breasts. Their â€Å"sex appeal† is used to sell products, to make film and television appealing, and  to entice people to men’s sporting events, among other things. Because of this, women are often made to feel that they are doing something sexual anytime some of their breast tissue is visible. Women with larger breasts, which are hard to comfortably wrangle and cover, know well the stress of trying to hide them from view in an effort to not be harassed or judged as they  go about their daily lives. In the U.S., breasts are always and forever sexual, whether we want them to be or not. Women as Sex Objects So, what can we learn about U.S. society by examining the sexualization of breasts? Some pretty damning and disturbing stuff, it turns out, because when women’s bodies are sexualized, they become sex objects. When women are sex objects, we are meant to be seen, handled, and used for pleasure at the discretion of men. Women  are meant to be passive recipients of sex acts, not agents who decide when and where to make use of their  bodies. Framing women this way denies them  subjectivity- the recognition that they are people, and not objects- and takes away their rights to self-determination and freedom. Framing women as sex objects is an act of power, and so too is shaming women who nurse in public, because the real message delivered during these instances of harassment is this: â€Å"What you are doing is wrong, you are wrong to insist on doing it, and I am here to stop you.† At the root of this social problem is the belief that women’s sexuality is dangerous and bad. Womens sexuality is framed as having  the power to corrupt men and boys, and make them lose control (see the blame-the-victim ideology of  rape culture). It should be hidden from public view, and only expressed when invited or coerced by a man. U.S. society has an obligation to create a welcoming and comfortable climate for nursing mothers. To do so, we must decouple the breast,  and womens bodies in general,  from sexuality, and stop framing women’s sexuality as a problem to be contained. This post was written in support of National Breastfeeding  Month.

Quiénes pueden brindar asesoría migratoria en USA

Quià ©nes pueden brindar asesorà ­a migratoria en USA Para todos los migrantes en Estados Unidos hay una necesidad evidente de contar con buena  asesorà ­a migratoria. Pero una cosa es informacià ³n en general, como la que se brinda en esta pgina y otra muy distinta asesorà ­a para el caso concreto de cada uno.  ¿Quià ©n puede brindarla? Y es que hay que tener claro que un mal consejo legal puede ocasionar muchos problemas  de cabeza. Incluso algunos que luego no se pueden solucionar. Es por esta razà ³n que es muy conveniente contar con la asesorà ­a de una persona honesta, trabajadora y que sepa de quà © habla. Es fundamental entender la diferencia entre quià ©nes son los abogados, los representantes acreditados, los consultores y los notarios y saber quà © puede legalmente hacer cada uno de ellos en asuntos migratorios. Abogados migratorios para asesorar en asuntos migratorios Los abogados obviamente pueden dar consejo legal y tambià ©n representar los inmigrantes en las Cortes de Inmigracià ³n.   El paso natural cuando se necesita consejo legal es contratar a un letrado. Para  elegir abogado  es fundamental contar con referencias positivas de clientes actuales o antiguos. Sin embargo, son relativamente frecuentes los casos de malaprctica y negligencia. Adems, hay que tener en cuenta que los servicios de los  abogados en Estados Unidos puede resultar  muy caros. No siendo raro que cobren hasta $400 por hora y que carguen a mayores por servicios como fotocopias o llamadas telefà ³nicas, con lo que la factura final puede ser considerable. Muchas veces se puede ahorrar hablando previamente con el abogado y presentando todos los documentos ordenados y traducidos. Asà ­ se evitarn gastos en los que puede incurrir el despacho de abogados por tener que buscar ellos mismos documentos o de traducirlos al inglà ©s. Por à ºltimo, en el caso de encontrarse con un abogado cuya actuacià ³n ha podido no ser profesional se puede presentar una queja ante la  American Immigration Lawyers Association. En el caso de estar fuera de los Estados Unidos, es importante buscar abogados que de verdad entiendan las leyes migratorias de ese paà ­s y desconfiar de aquellos que aseguran conocer a alguien en el consulado que arregla papeles a cambio de dinero. Eso no es asà ­. En los Estados Unidos, tambià ©n es posible buscar opciones ms asequibles de asistencia legal como es el caso de los representantes acreditados, conocidos en inglà ©s como  accredited representatives. Quines son los representantes acreditados para asuntos migratorios Son las personas que estn autorizadas para actuar en nombre del inmigrante ante del Departamento de Seguridad Interna (DHS, por sus siglas en inglà ©s) y sus diversas instituciones, como el  USCIS o la CBP. Esto es lo que se conoce como representacià ³n parcial. Pero adems, pueden estar autorizadas para representar a su cliente ante las cortes de inmigracià ³n. El Board of Immigration Appeals es el à ºnico organismo autorizado a conceder estas  acreditaciones  y lo hace a personas que: Sean postuladas para tal posicià ³n por una organizacià ³n reconocida.Posean buen carcter moral.Y tengan conocimientos y experiencia sobre las leyes y los procedimientos migratorios y de naturalizacià ³n para la adquisicià ³n de la ciudadanà ­a americana. El Board concede la acreditacià ³n por un periodo de  tres aà ±os renovables. Por lo que para confirmar que todo est bien con la persona que se desea elegir para que actà ºe como representante se puede checar su estatus con el Programa de Reconocimiento de Acreditaciones llamando al (703) 305 9029. Otras personas autorizadas para asesorar legalmente Adems, estn autorizados para esas labores las organizaciones reconocidas como tales y los proveedores de asistencia legal gratuita. Asimismo, pueden representar a los inmigrantes otros representantes cualificados como estudiantes o licenciados en Derecho que todavà ­a no han aprobado el examen de ingreso al Bar pero que trabajan bajo la supervisià ³n de un abogado. Tambià ©n pueden hacerlo los oficiales del gobierno, como por ejemplo los agentes consulares y las personas como sacerdotes, vecinos, familiares del inmigrante y que sean de buen carcter moral y que no cobren ni directa ni indirectamente por estos servicios. Sin embargo, los que no estn autorizados a ejercer esa representacià ³n son los notarios o los consultores de inmigracià ³n. Que NO pueden hacer los consultores de inmigracin y los notarios Ni los consultores ni los notarios pueden, entre otras cosas: Representar a los inmigrantes ante el USCIS o ante una corte federal de inmigracià ³n.Brindar asistencia legal sobre a quà © beneficios migratorios se puede aplicar.Aconsejar sobre quà © decir en una entrevista con las autoridades migratorias.Ni tampoco pueden cobrar cantidades altas por sus servicios. Por lo tanto, si crees que has sido và ­ctima de un fraude migratorio, asà ­ se reporta. Qu servicios pueden prestar los consultores y los notarios Dependiendo de sus conocimientos, los consultores pueden ayudar a los inmigrantes rellenar los formularios del USCIS como por ejemplo los de peticià ³n de un familiar, permiso de trabajo, etc. Tambià ©n pueden  traducir los documentos que deben presentarse junto con las formas. Fraude y representacin por s mismo Es importante evitar fraudes y, si se es và ­ctima de uno, consultar cà ³mo es posible denunciar el caso.   Por à ºltimo, saber que en los casos ante corte migratoria el gobierno no est obligado a proporcionar abogado en los casos en los que el migrante no puede pagarla. Es posible la auto representacià ³n, pero las estadà ­sticas demuestran que los casos con ms à ©xito cuentan con la presencia de un abogado. De inters: informacin para legalizacin El fin de muchos migrantes es obtener papeles. Para ello es importante conocer cules  son  7 situaciones migratorias que se puede tener en Estados Unidos  y tambià ©n cules son en la actualidad los caminos limitados que los indocumentados tienen para regularizar su situacià ³n. Si se cree que se puede tener una opcià ³n, asesorarse con un abogado o un representante acreditado. Este artà ­culo no es consejo legal para ningà ºn caso particular. Tiene carcter meramente informativo.

Abortion and Writing Professor Hyde

Technical and Business WritingProfessor Hyde The Advantages of Abortion? For many years, abortions have been performed and so has the controversy over abortion. Today, I have decided to write about the advantages of having an abortion. Some may argue that there are no advantages to having an abortion, but that’s what makes this topic such a debatable one. Abortions have been performed since the 1800’s. Not until the infamous decision of Roe v. Wade that abortions became legal medical procedures. It was also the year the United States Supreme Court recognized abortions as part of women’s civil rights. To the average person whether male or female, abortion should be against the law, but I beg to differ. Abortion gives couples the option to choose not to bring babies with severe and life-threatening medical conditions to full term. Aborted fetuses contribute to medical science through stem cell research that cure diseases and re-grow lost or damaged limbs. It’s almost like donating organs of the decease to someone alive in dire need. In cases of rape or incest, forcing a woman who was made pregnant by the violent act would cause further psychological harm to the victim. No child should be born into this world unwanted. Statistics show that unwanted children are raised in a home with no love or supervision. They become adults who commit crime and are sentenced to prison. Another reason women have abortions is they don’t have the financial resources needed to support a child. The majority of the population has Medicaid as health insurance coverage so termination of pregnancy can be free or low cost. If they decide to keep the baby and raise it, the cost to taxpayers could be in the hundreds of thousands of dollars. I chose to title my paper â€Å"The Advantages of Abortions† because your life doesn’t have to stop because you chose to end your pregnancy. Women shouldn’t feel ashamed or embarrassed because they chose a different decision than most. An unplanned pregnancy may be a burden now, but years from now it may become a miracle or joy because you had a chance to grow and mature as a person. Before you can raise a child you need to finish raising yourself first.

Organic Pork Production, Animal Science Speech or Presentation

Organic Pork Production, Animal Science - Speech or Presentation Example If a hog is fed grain meal it is not distinct that any other grain-fed hog. Only because a hog is natural, organic, or pastured never means it has the nutritional merits of a true grass fed hog. Pasture-fed hogs range at outsized foraging for their innate food. They browse grass just like cattle. Forbes, leaves, trees, and grass is what they eat. They are not confined to a sty, caged, penned, confined in murky sties, nor raised in buildings. Several are even wild hogs that joined up with other pig hordes. Thus far, their meat is not the other white meat. Rather, it is red meat. Actual grass pigs always have read meat approximately the same color as of grass-fed beef (Steve and Van Loo 12-26). As you all know, these hogs foraged through the woodlands, fodder and orange groves of rural America. These days stimulated by the immeasurable knowledge of our fat fearing official food advisers, most hogs pre-destined for the table are of bacon kind. Unlike heritage hogs, modern day pigs are t aller, longer and very slant. For a very long time, the tangiest pork comes from Berkshire breed of pigs. Most Berkshire hogs are black with white socks. They are shorter, squatter and certainly plump. Their diets comprise of non-GMO morsels. A wide-ranging list of necessities for organic production of pork has been identified. There is no permissible or extensively approved explanation of natural. Thus, personal marketing cohorts have identified standards for the pork production that could be branded natural. With no permissible explanation of natural, one has the challenge of describing this form of pork production. Natural pork production entails the prohibition on use of antibiotics and other artificial growth stimulators. Nothing like the natural pork production, there are wide-ranging regulations for organic production of pork. Numerous global and national activists have provided descriptions for organic agriculture. Organically produced pork should implement the USDA seal for products as licensed organic pork. National Organic Standards were implemented to permit pork to have the USDA seal. Though the utilization of antibiotic or drugs is not permitted in animals that are sold to organic markets, this however does not imply that animal warfare should be ignored (Becker et al 1). Are you wondering how you will manage to use pigs for manure turning? To be able to utilize hogs for manure stirring you will be required to construct perhaps two 10 X12-manure sheds with a drop roof, cement flooring and modifiable walls. These sheds will serves as a compositing capacity for your hogs compost and rooting top prize for two feeder pigs. Three sheds will, of course, probably accomplished three functionalities. The first one could be devised for fresh compost and bedding, the other will be old compositing and bedding. Although raising hogs is considered a financial risk to place so much so organic feed into sows, it will offer you regulation of your hogs’ man agement from the start. This not only will oblige you to produce brawny organic piglets for your own production, but also you will need to offer superior stock for other farmers. These animals are feed on licensed organic feed 100 percent of the time on fodder when not farrowing. You could wean a standard of 8 piglets per sow twice annually (Becker et al 1). Irrespective of whether as farmer you farrow or buy your piglets, bringing them on fodder is very economical for enhancing