Volkswagen Group - 1374 Words

Memorandum To: From: Date: Subject: Term Paper _______________________________________________________________________ Attached please find the term paper on Volkswagen Group’s â€Å"Strategy 2018†, which is due on ______, in BUS 388N, Operations Management, Section. The work and writing presented in this term paper, unless specifically specified in an appropriately cited footnote, endnote, or reference note, is solely mine. Name Volkswagen Group, one of the leading automobile manufacturers in the world, has been on an impressive incline in the market with a continuous rapid international expansion. Unlike other reigning companies such as Toyota Motor Corporation†¦show more content†¦The key investment in America was its $1 billion dollar investment in the production facility located in Chattanooga, Tennessee. Stefan Jacoby, President and CEO of Volkswagen Group of America, stated, â€Å"This plant will build a new Mid-size Sedan designed specifically for the U.S. market and destined to play a key role in meeting our long term goal.†3 This plant alone created 2,000 direct jobs in the region and is expected to produce $12 billion in income growth along with an added 9,500 jobs over the project’s lifetime.3 In addition to those impressive numbers of growth, the Group had expectations of the plant to attain an annual capacity of 150,000 vehicles, mainly including their Volkswagen TDI clean diesel technology. Other steps were taken in the operational sector of the Group to strengthen its brand name. More than half of Volkswagen brand dealers have invested in the exclusive showroom concept that assists in paying its dividends in increased sales. Also, they incorporated their new Carefree Maintenance Program that assists their customers’ costs. It includes that there are no charges for regularly scheduled maintenance for three years or 36,000 miles; whichever is reached first.3 After the implementation of these new methods and ideas, Jacoby confidently stated, â€Å"2008 has been a year of transition for our company. We have reset the start button on virtually all of our business units andShow MoreRelatedSwot Analysis : Volkswagen Group956 Words   |  4 Pagesof a company. This essay will complete a SWOT analysis on Volkswagen Group, one among the leading car manufacturers in the world to demonstrate its applications. Furthermore, an evaluation of whether the internal or the external factors of an organization are stronger will be made. Finally, a determination of the most important ideas of the SWOT analysis to the overall strategy formulation for an organization will be done. Volkswagen Group has made a name for itself in terms of automobile manufacturingRead MoreVolkswagen Group : Manufacturing And Development Location2234 Words   |  9 PagesVolkswagen Group is a German multinational automotive manufacturing company with the headquarter based in Germany. In 2013, Volkswagen was ranked 8 on Fortune’s list of top 100 world’s largest corporations, jumping one spot up from number 9 in 2012. The company specialises in designing, manufacturing and distributing passenger and commercial vehicles, motorcycles, engines as well as offering associated services including financing and leasing. Volkswagen currently operates in approximately 150 countriesRead MoreVolkswagen Group : The Legal Issue932 Words   |  4 Pages Volkswagen Group a German multinational car manufacturer headquartered in Wolfsburg, Germany has got itself into a major legal issue. In return, it has effected many different stakeholders throughout the world. The legal issue in th is case is that the car company was exposed by the Environmental Protection Agency for installing a â€Å"defeat device† in diesel cars that lead the car to be able to emit toxic gases 40 times the legal limit. This device would recognize when the car was being tested andRead MoreBusiness Level Strategies For Volkswagen Group1310 Words   |  6 Pagesevidence (e.g. mission statements, press releases, articles, financial data) The Volkswagen Group follows a cost leadership and differentiation strategy. The Volkswagen Group achieves low cost leadership by sharing automotive parts amongst its products and as well as sharing vehicle platforms amongst the other 12 brands under the Volkswagen Group, such as Audi, Bentley, Porsche and Volkswagen Passenger Cars. The Group improves product differentiation by focusing on the product quality improvementRead MoreVolkswagen Group : Company Overview2492 Words   |  10 PagesCompany Overview: The Volkswagen Group is one of the world’s largest and leading automobile manufacturers and the largest carmaker in Europe headquartered in Wolfsburg (The Group, 2013). In 2013, Volkswagen managed to increase the number of vehicles delivered to customers from 9.276 million to 9.731 million that corresponds to a 12.8 percent share of the world passenger car market (The Group, 2013). One in four cars in Western Europe is made by Volkswagen; the sales revenue was â‚ ¬197 billion andRead MoreVolkswagen Group s Star Premium Execution Players1259 Words   |  6 PagesPorsche and Bentley, two of the Volkswagen Group s star premium execution players and now situated to share propelled innovations, are setting out toward unadulterated electric creation models, each focusing on 500-km (310-mi) range, tremendous increasing speed ability, and 15-20 min 800-V battery charging times. In a noteworthy proclamation, Porsche Chairman Dr. Oliver Blume has affirmed that its Mission E idea seen at the 2015 Frankfurt Motor Show will be underway by around 2020, and BentleyRead MoreThe Marketing Mix of Volkswagen Group3413 Words   |  14 Pagesmarketing mix in its overseas operations. Explain the reasoning behind the choices it has made. Suggest any changes it might make to the international marketing mix over the next few years. Explain your reasoning. International Marketing Mix of Volkswagen Group in India Part 1: Background The Chartered Institute of Marketing (CIM) defines marketing as ‘the management process responsible for identifying and satisfying customer needs profitably’. The American Marketing Association’s definition is:Read MoreWhat Are The Core Competency And Sustainable Competitive Advantage?986 Words   |  4 PagesVolkswagen goal is to become the ecological and economical leader in the automotive industry and to be the world’s leading automaker by 2018. Volkswagen has four main objectives through which they will achieve their goals. †¢ Enhance customer satisfaction and quality by the use of smart innovation and technology. †¢ Focus more on large growing markets and exceed the sales up to 10 million cars per year. †¢ Ensure financial safety and ability to function in crisis by reaching profitability before taxationRead MoreVolkswagen773 Words   |  4 Pagesbrands. Volkswagen,the best-selling car brand in Europe.Audi, the world’s third largest luxury car brand after Mercedes-Benz and BMW. Scania, the sweden commercial vehicle producer, Skoda, the famous automobil manufacturer based in the Czech Republic, and SEAT, the biggest Spain car maker. Then the ultra-high performance car brand Lamborghini ,Porsche and Bugatti. And last ,British ultra-luxury car brand Bentley. All these brands have one thing in common, they are all owned by the Volkswagen groupRead MoreBusiness Analysis : Volkswagen Car Sales2319 Words   |  10 PagesResearch Findings 10 6. Bibliography 11 7. Appendix 12 Appendix 1 12 Appendix 2: Volkswagen car sales in the UK from January 2013 to May 2015 12 Appendix 3: Marketing Mix 13 Appendix 4: PESTLE Analysis 13 Appendix 5: Porter’s Five Forces 14 1. Introduction Volkswagen, UK has been one of those exceptional companies that have evolved into success. Initiating as a car-importer with insignificant share of market, Volkswagen is now a highly respected, reputed and profitable business with a market position